Spirits powerhouse Sazerac has officially completed the acquisition of UK-based Au Vodka in a deal valuing the viral vodka and ready-to-drink (RTD) brand at over £300 million ($405 million), according to sources.
📌 Key Takeaways & Important Details:
- Valuation & Scale: The acquisition values the fast-growing Swansea-born brand at >£300M ($405M), strengthening Sazerac’s footprint in the UK and global RTD market.
- Expanding Portfolio: Adds to Sazerac’s lineup of 500+ brands, which includes Fireball Cinnamon Whisky, Buffalo Trace Bourbon, BuzzBallz, and SVEDKA Vodka.
- Brand History: Founded in 2015 by Charlie Morgan and Jackson Quinn, Au Vodka grew rapidly into a market favorite with its signature gold bottles.
- M&A Aggression: The deal follows Sazerac’s recent rejected $15 billion ($32/share) takeover bid for Jack Daniel’s maker, Brown-Forman.
💥 The Big Picture: American spirits giant Sazerac continues its aggressive M&A strategy, snapping up high-growth lifestyle brands to dominate global spirits and RTD categories.