The European Commission has given unconditional approval for Omnicom Group’s $13.25B all-stock acquisition of Interpublic Group (IPG).
Announced last December, the deal merges the world’s #3 ad buyer (Omnicom) with the #4 (IPG) — creating the largest advertising agency globally.
This consolidation reflects how traditional advertising giants are scaling up to compete more effectively with Big Tech as AI-driven marketing, data analytics, and automation reshape the industry.
A defining moment for global advertising, competition strategy, and AI-enabled creative services.