Apollo Eyes Strategic Stake in Atlético Madrid Amid €929M Stadium Project

U.S.-based private equity giant Apollo Global Management is in discussions to invest in Atlético Madrid, potentially acquiring a stake in Atlético Holdco, the entity that owns a majority share of the Spanish La Liga club, sources told Reuters.
📌 Key Highlights:
Talks initially focused on financing Atlético’s €800 million ($929 million) sport and leisure project surrounding the Metropolitano Stadium in Madrid.
Apollo is now reportedly interested in a direct equity stake in Atlético Holdco via a capital increase.
A potential deal could value the club at up to €3 billion, according to sources.
Atlético Holdco’s main shareholder is CEO Miguel Ángel Gil Marín, with Ares Management and Enrique Cerezo also holding significant stakes.
🏟️ The stadium redevelopment forms part of Atlético’s broader strategy to monetize infrastructure and fan engagement, a trend increasingly seen across European football.
💬 While Apollo has not issued an official comment, this potential investment reflects a growing interest from U.S. institutional investors in European sports assets, including clubs, media rights, and infrastructure.