Major private equity firms—including Carlyle, Bain Capital, Oaktree, and Nextalia—are readying binding bids for a minority stake in Serie A’s international media, betting, and overseas sponsorship unit.
📌 Key Deal Metrics & Financial Figures:
- €3 Billion – €4 Billion Valuation: Estimated enterprise value for Serie A’s international media rights venture.
- 10% to 20% Minority Stake: Target equity stake size being pursued by institutional investors.
- €200 Million Core Earnings (EBITDA): Core annual earnings generated by the international media unit.
- €250 Million Annual Sales: Overseas revenues generated by Serie A, lagging behind rivals like the Premier League and LaLiga.
- 14 of 20 Club Votes Required: Minimum supermajority needed among Serie A clubs to approve any transaction.
💡 Strategic Outlook & European Football M&A:
- J.P. Morgan Advisory: Investment bank J.P. Morgan is running the sell-side process with binding bids due September 4.
- Private Equity Trend in Sports: Mirrors similar media rights minority investments seen in France’s Ligue 1 and Spain’s LaLiga.
- Overcoming Past Obstacles: Follows a failed €1.7B deal with a CVC-led consortium in 2021 that stalled due to a lack of club consensus.